Marketing of the Italian Wine in Asia and South Africa
Co-financed by the ministry of economic development, department for the company and internalization
Home
Project
VDO-Multimedia
Behind the scene
Network
Contacts

 

The Wine Project is proposed by the Chambers of Commerce of Vicenza and Udine with the collaboration of the Italian Chamber of Commerce in Thailand, China, India, Singapore, Hong Kong and South Africa.

The project intends to comprehend local Asian and South African wine markets and consequently fill the gap between the positive perception of “Made in Italy” products and the relatively low imports of Italian wines.

The target participants in this wine footprint need to be actively involved in the wine industry and they need to fall under one or more of the following categories:
freight forwarder for Italian wine, distributor, retailer, importer of Italian wine, wine producer, restaurant with Italian wine, sommelier.

The target audience is the Italian SMEs and professionals specialized in offering export related support services to the SMEs.
The final research will include 20 interviews of most influential figures of wine market in Thailand, to which we are grateful as their opinions will help us complete the picture of wine situation in our country.

The project is presented in Italy through a roadshow in cooperation with the
Chambers structures and the subjects dealing with internationalization.

First Roadshow schedule:
Udine, 29th October 2009
Padova, 2nd November 2009
Merano, 8th November 2009

Second Roadshow schedule:
Napoli, 16th February 2010
Pescara, 18th February 2010
Rome, 19th February 2010
Alba, 22nd February 2010
Treviso, 23rd February 2010

For more information, please write to: info@thaitch.org